Why Do People Watch Scary Movies, Stay in Ice Hotels or Eat Bacon-Flavoured Ice-Cream?
Conceptual consumption can be used to understand why people choose apparently negative experiences.
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The Distinction Bias: How To Avoid Choosing the Wrong Job or House
The trick is to avoid comparing two jobs, or houses, directly.
Why Your Future Self is an Emotional Mystery: The Projection Bias
We can have considerable difficulty predicting our future requirements because our current emotional states override them.
