Category: Social psychology

What makes bodies attractive tend to be shared by men and women across cultural divides.

Having long and shapely arms is more attractive for a woman than having long legs, psychological research finds.

The study had both men and women rating videos of 96 different models.

The results showed that the most attractive women were young, tall and with long arms.

Having a narrow waists, relative to height, was also considered more attractive.

Professor Robert Brooks, who led the study, said:

“Physical attractiveness is an important determining factor for evolutionary, social and economic success.

The dimensions of someone’s body can tell observers if that person is suitable as a potential mate, a long term partner or perhaps the threat they pose as a sexual competitor.”

The study used judges from both Australia and Hong Kong.

Professor Brooks said:

“Our results showed consistent attractiveness ratings by men and women and by Hong Kong Chinese and Australian raters, suggesting considerable cross cultural consistency.

In part this may be due to shared media experiences.

Nonetheless when models are stripped of their most obvious racial and cultural features, the features that make bodies attractive tend to be shared by men and women across cultural divides.”

The study was published in the Journal of Evolutionary Biology (Brooks et al., 2010).

These shoes may act like an unconscious signal to men.

High heels make women more attractive to men, research finds.

The higher the high heels were, the more helpful men were — indicating they were looking for an excuse to talk to her.

Men were also quicker to approach a woman wearing high heels in a bar.

For the series of studies, a female researcher either wore flats, 5 cm heels or 9 cm heels.

She then asked men and women in the street to fill in a survey.

The heel height made no difference to the rate at which women agreed to fill in the survey.

However, men were most likely to agree to the survey when she wore 9 cm heels.

In a third study a female researcher appeared to drop a glove in the street accidentally.

When she wore flats, 62% of passing men picked it up for her.

When she wore 9 cm high heels, though, 93% of passing men helped her out.

The heels made little difference to passing women, with only around 50% helping her out.

Professor Nicolas Guéguen, the study’s author, writes:

“In four experimental studies conducted in several field settings, we reported that the length of shoe heels worn by
women exerted an effect on men’s behavior.

Four times we observed that men more easily displayed social interaction with a woman wearing high heels.”

It is still not really known why high heels are attractive to men.

The study’s author suggests four reasons, the first three of which he rejects:

1. It makes a woman’s foot look smaller, which in turn suggests youth. This doesn’t seem that likely.
2. High heels make a woman taller. This is unlikely as men generally do not prefer taller women and the woman was seated in one study.
3. High heels change the way women walk. Again, in one study, women were seated, so this doesn’t explain it.

The fourth is probably the best explanation: high heels are culturally fetishised.

In other words, high heels are linked in men’s minds to sex.

Perhaps they act like a signal that a woman is more receptive and, unconsciously, they feel they have a better chance with a woman wearing high heels.

The study was published in the journal Archives of Sexual Behavior (Guéguen, 2014).

How people signal attraction with their voice.

People signal attraction to each other by lowering their voice pitch.

For both men and women, a lower voice pitch signalled attraction, a study finds.

Dr Susan Hughes, the study’s first author, said:

“We found that both sexes used a lower-pitch voice and showed a higher level of physiological arousal when speaking to a more attractive opposite-sex target.”

For the study, 48 people were asked to leave a scripted voice message while viewing a picture of an invented person.

When they looked at a picture of a more attractive person, people used a lower pitched voice for the message.

Men were expected to lower their tone to signal attraction, which is what they did.

Dr Hughes expected that women would raise their voices to seem more attractive, but the opposite happened.

Dr Hughes said:

“There appears to be a common stereotype in our culture that deems a sexy female voice as one that sounds husky, breathy, and lower-pitched.

This suggests that the motivation to display a sexy/seductive female voice may conflict with the motivation to sound more feminine.”

It could be that women learn to lower their tone as it is an accepted signal, Dr Hughes said:

“When a woman naturally lowers her voice, it may be perceived as her attempt to sound more seductive or attractive, and therefore serves as a signal of her romantic interest.”

The research also found that the change in voice tone was large enough that people could spot it.

Dr Hughes said:

“These findings may have implications for the important role voice plays in mate selection and attraction.

If people can perceive changes in others’ voices when speaking to attractive individuals, this perception may be adaptive for identifying interested potential mates, detecting partner interest in others, and possible detection of partner infidelity.”

The study was published in the Journal of Nonverbal Behavior (Hughes et al., 2010).

The type of compliment that women prefer.

Using metaphorical compliments makes men more attractive to women than using literal ones, new research finds.

Women in the Chinese study found men more attractive if they used phrases like “Your eyes are morning dew”.

On the other hand, saying things like “Your lips are so sexy”, was not the way to go.

It is very clear which type of compliment is most romantic, but the use of metaphor has another subtle purpose.

Metaphors require more intelligence and creativity to generate so they are indirect signals of a person’s creativity and intelligence.

The study’s authors explain:

“We tend to form very rapid impressions about a person’s attractiveness in social contexts and thus for women, cues from language usage during initial encounters may provide a rapid first assessment of a potential mate’s intellectual and creative abilities.”

Alongside complimenting women’s appearance, the study also tested complimenting their potential girlfriend’s house.

They either said metaphorical things like “Your roof is a lover’s shoulder” or literal things like “Your door is very strong”.

Naturally these house-based compliments didn’t go down as well as those directed at the woman’s appearance.

Still, though, the metaphorical compliment created more attraction than the literal one.

The authors write:

“…women, in contrast with men, prefer creativity and intelligence rather than physical attractiveness and for the compliments used in our current study women did indeed perceive those which were figurative as indicating higher intelligence in a man than literal expression compliments.”

The study was published in the journal Scientific Reports (Gao et al., 2017).

People look more attractive when gazing in this way.

Looking directly at someone makes you more attractive to them, research finds.

People were particularly attracted to opposite-sex faces that were looking at them and smiling.

Dr Claire Conway, the study’s first author, said:

“When asked to think of examples of attractive facial characteristics, most people think of physical traits such as healthy looking skin, symmetrical features or a strong jaw.

Here we show that gaze direction can also be important for attraction.”

People in the study looked at a series of pictures in which faces were sometimes looking at the viewer and sometimes away.

Different facial expressions were also tested.

Dr Conway explained the results:

“Faces that were looking directly at the viewer were judged more attractive than faces with averted gaze.

This effect was particularly pronounced if the face was smiling and the opposite sex to the viewer.

This shows that people prefer faces that appear to like’ them and that attraction is not simply about physical beauty.

It is possible that our brains are wired this way to allow us to invest our time in attracting members of the opposite sex who seem the most receptive to our interest in them.”

The study was published in the journal Proceedings of the Royal Society of London B (Conway et al., 2008).