Online daters have become disillusioned with standard profile-based sites that are now the internet dating norm. Trolling through endless profiles and reading near-identical bios often seems more like work than pleasure.
Research published in the Journal Of Interactive Marketing suggests this is because online dating interfaces tend to treat people like commodities – daters search profiles for matches using check-box categories, just as if they were shopping for a TV. Consequently the big online dating sites have seen a reduction in their growth.
Continue reading “Internet Dating 2.0: Why Version 1.0 is Unsatisfying and Aversive”