Research shows that when making spending decisions we try to avoid difficult comparisons – but it’s the easy comparisons that can get us into trouble.
Rationally everyone knows that, roughly speaking, money has an absolute value. $10 is $10 is $10. Yes, the prices of goods vary, but generally speaking we know $10 will buy us a book just as easily as a CD.
Continue reading “Avoid The Relativity Trap – How Thinking Globally Can Save You Money”







