Charles Darwin’s theory of evolution is probably the best idea that anybody has ever had. Darwin’s idea is not just applicable to biology, though, it also applies to culture.
The application of natural selection to culture has been called ‘memetics’. This is the theory that, like living things, ideas – or ‘memes’ – naturally vary and that (generally) the ‘fittest’ ideas survive and are replicated across generations.
Continue reading “Susan Blackmore on Memes and Temes (Video)”


