Buying Green is About Being Seen

One of the most successful cars in the US is the hybrid electric Toyota Prius. On the surface there isn’t much going for it: it has a sluggish engine, small trunk, cloth seats and it’s certainly no looker.

One of the most successful cars in the US is the hybrid electric Toyota Prius. On the surface there isn’t much going for it: it has a sluggish engine, small trunk, cloth seats and it’s certainly no looker.

Oh, and it costs thousands of dollars more than a similar car from another manufacturer, such as the Honda Civic.

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Online Snooping: Is Your Partner Secretly Watching You?

In 44% of married couples, at least one partner is secretly checking up on the other’s online activities.

snooping

In 44% of married couples, at least one partner is secretly checking up on the other’s online activities.

Flirting. Sharing relationship secrets with members of the opposite sex online. Pornography.

What do married couples consider unacceptable uses of the internet? Do they check up on each other? If so, how?

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How to Increase Your Self-Control Without Really Trying

New study shows that self-control can be automatically, unconsciously bolstered by abstract thinking.

apple or cake

New study shows that self-control can be automatically, unconsciously bolstered by abstract thinking.

Wouldn’t it be great if we could just spontaneously and automatically exercise self-control, without all that painful back-and-forth battle with ourselves?

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8 Studies Demonstrating the Power of Simplicity

Psychological research on cognitive fluency shows why easy to understand = more profitable, more pleasurable, more intelligent and safer.

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Psychological research on cognitive fluency shows why easy to understand = more profitable, more pleasurable, more intelligent and safer.

Which of these would you say sounds like the more dangerous food additive: Hnegripitrom or Magnalroxate?

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Why Smart People Do Dumb or Irrational Things: 10 More Brilliant Social Psychology Studies

A wealth of psychological insights from ten more key social psychology studies.

A wealth of psychological insights from ten more key social psychology studies.

Over the last 7 months I’ve been exploring 10 more of my favourite social psychology studies, each with an insightful story to tell about how our minds work. This follows on from an article I wrote two years ago (10 brilliant social psychology studies).

Key insights from each study are below but click through to get the full story of each experiment.

Image credit: Ayres no graces

Our Minds Are Black Boxes – Even to Ourselves

The stories we weave about our mental processes are logically appealing but fatally flawed more often than we’d like to think.

black_box

The stories we weave about our mental processes are logically appealing but fatally flawed more often than we’d like to think.

We all have intuitive theories about how our own and other people’s minds work. Unfortunately psychological research demonstrates that these theories are often wrong. The gulf between how we think our minds work and how they actually work is sometimes so huge it’s laughable.

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Basking in Reflected Glory

Classic social psychology study explores our yearning to bask in the reflected glory of successful others.

cricket2

Classic social psychology study explores our yearning to bask in the reflected glory of successful others.

Here in England we have a strange tradition called ‘test cricket’. It’s a ridiculous game that goes on for five days, stops for tea and bad light, has impenetrable rules, weird names for fielding positions like ‘silly-mid-on’ and ‘short-backward-leg’ and which frequently ends, after the aforementioned five days, with neither side victorious.

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Why Do People Bother Voting?

Why we overestimate the power of our own vote.

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Why we overestimate the power of our own vote.

It might seem like an undemocratic question but it’s one that’s always plagued me: why do I bother voting? Most people know their own tick in the box is hardly worth it when weighed against the effort involved in getting registered and actually going to vote, let alone when weighed against all the other people voting.

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