Category: Attractiveness

People look more attractive when gazing in this way.

Looking directly at someone makes you more attractive to them.

People were particularly attracted to opposite-sex faces that were looking at them and smiling.

Dr Claire Conway, the study’s first author, said:

“When asked to think of examples of attractive facial characteristics, most people think of physical traits such as healthy looking skin, symmetrical features or a strong jaw.

Here we show that gaze direction can also be important for attraction.”

People in the study looked at a series of pictures in which faces were sometimes looking at the viewer and sometimes away (e.g. below).

Different facial expressions were also tested.

Dr Conway explained the results:

“Faces that were looking directly at the viewer were judged more attractive than faces with averted gaze.

This effect was particularly pronounced if the face was smiling and the opposite sex to the viewer.

This shows that people prefer faces that appear to like them and that attraction is not simply about physical beauty.

It is possible that our brains are wired this way to allow us to invest our time in attracting members of the opposite sex who seem the most receptive to our interest in them.”

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The study was published in the journal Proceedings of the Royal Society of London B (Conway et al., 2008).

Allure might be hiding in the angle of your face.

Women look more attractive to men when they tilt their head down and look upwards slightly.

Men, though, should tilt their heads back a little and look down their noses to appear more attractive to women.

It is thought that the effect is down to the usual difference in height between men and women.

Looking upwards helps reinforce a woman’s femininity and looking downwards reinforces a man’s masculinity.

The study used computer-generated models of male and female faces that were tilted upwards or downwards.

Each face with a different tilt was evaluated by 130 people for attractiveness and masculinity.

Male faces were judged more masculine and attractive when tilted backwards while women’s faces benefited from being tilted downwards.

Dr Darren Burke, study co-author, said:

“We investigated whether looking at a face from different perspectives as a result of the height differences between men and women influenced perceived masculinity or femininity.

The research found the way we angle our faces affects our attractiveness to the opposite sex.”

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The study was published in the journal Evolutionary Psychology (Sulikowski et al., 2015).

The trick works well when other people already see you as competent.

A small mishap or blunder can make you more likable, research finds.

In the psychology study, people spilled a cup of coffee over themselves, after which people rated them as more attractive.

The blunder made people appear more human and approachable.

The trick works well when other people already see you as competent.

The authors explain that talented people are sometimes disliked by others:

“…group members who are considered the most able are not necessarily the best liked.

It has also been demonstrated that people who initiate the most ideas and are acknowledged as the best “idea” men [or women] by other members of their group are usually not the best liked group members.

A great deal of ability, in and of itself, might make the stimulus person seem “too good,” unapproachable, distant, non-human.”

Called the ‘pratfall effect’ by psychologists, it relies on the blunderer already being seen as confident.

In contrast, the incompetent blunderer is seen as less attractive after a pratfall.

So, just knocking things over, spilling drinks and slipping on bananas all day won’t do the trick!

The study’s authors write:

“Taken as a whole, these data support the contention that a blunder on the part of a superior person removes the onus of being “too good”; it increases his approachability and makes him seem less austere, more human-while a blunder on the part of a mediocre person makes him seem that much more mediocre.”

The study was published in the journal Psychonomic Science (Aronson et al., 1966).

One makes people look sexually receptive, the other more fashionable.

People wear more red and black when they want to look most attractive.

It is well-known that red increases attractiveness as it sends unconscious signals that the person is sexually receptive.

But it is only recently that psychologists have caught on to the power of black to make people appear more fashionable.

Dr Robin Kramer, who led the study, said:

“Red is traditionally seen as the colour of love but more recently research has shown that both black and red are perceived as equally attractive, and that the two colours may simply increase attractiveness in different ways.

While red may increase perceived attractiveness through evolutionary mechanisms, dates appear to rely more heavily on black in order to attract a potential mate, suggesting that cultural and societal influences may play a much larger role in the way people dress than the use of evolutionary signals.”

The results come from a study that analysed the dressing habits of 546 people on a UK dating show called ‘First Dates’.

It found that, when dating, both men and women were much more likely to wear red and black in comparison to their pre-date interview.

Black shoes, trousers and dresses were much more in evidence when people dated, than when they were interviewed beforehand.

The same was true for both heterosexual and same-sex dates.

Ms Jerrica Mulgrew, who co-authored the study, said:

“Our results provide the first real-world demonstration that people display more red and black clothing when meeting a potential partner for the first time and it was particularly interesting to find a larger increase in the amount of black worn as this wasn’t the focus when we designed the study.”

The study was published in the journal Evolutionary Psychology (Kramer & Mulgrew, 2018).

People were shown happiness, fear, anger, disgust and surprise, as well as a neutral expression.

The most attractive facial expression for a photo is any one you like.

People judge facial attractiveness from your features, so your expression makes little difference to a photo.

Smiling is often thought to be the most attractive facial expression, which is partly why most people smile in photos.

However, this study finds otherwise.

For the research, 128 people looked at a series of pictures of both men and women shown with different facial expressions.

They were shown happiness, fear, anger, disgust and surprise, as well as a neutral expression.

The men and women were given the same ratings for attractiveness, no matter what facial expression they displayed.

Bear in mind that this study only tested people in pictures.

If you were meeting someone face-to-face, then it will clearly matter if you smile or scowl.

But even when scowling it is obvious whether someone is good looking (or not).

The study’s authors conclude:

“Since the hard tissues of the face are unchangeable, people may still be able to perceive facial structure whatever expression the face is displaying, and still make attractiveness judgements based on structural cues.”

The study was published in the Journal of Nonverbal Behavior (Morrison et al., 2013).

Both sexes agree on the ideal amount of makeup to enhance attractiveness, but completely misread what others want.

The amount of makeup that looks most attractive is about 40 percent less than many women use.

Whether judged by other men or women, less is more.

In other words, many women apply makeup past the point they need to in order to increase their attractiveness.

For the research, a group of students were photographed with and without their makeup.

From these, psychologists created a series of images including varying degrees of makeup.

People were then asked to look at the photos and choose the one that looked most attractive.

People also judged what might look most attractive to other people.

Makeup mistakes

The first finding was simply that people judged the pictures with about 40 percent less makeup than women typically wore to be most attractive.

However, when people tried to imagine what others would say was most attractive, an interesting bias appeared.

Both men and women thought that other people would find more makeup more attractive.

The bias was particularly strong for men.

Men thought other men were attracted to a lot of makeup, but none of them were attracted to women wearing heavy makeup themselves.

The study’s authors think that by wearing too much makeup women are trying to conform to stereotypical ideals:

“Our female observers indicated the amount of cosmetics for optimal attractiveness was lower than the amount worn by the models, who were a sample of similarly aged peers.

This suggests that while there is a sense of what is optimally attractive, it may be overlooked in order to conform to stereotyped ideals, and mistaken notions of what others will find attractive.

The study was published in the The Quarterly Journal of Experimental Psychology (Jones et al., 2014).

How people signal attraction with their voice.

People signal attraction to each other by lowering their voice pitch.

For both men and women, a lower voice pitch signalled attraction.

Dr Susan Hughes, the study’s first author, said:

“We found that both sexes used a lower-pitch voice and showed a higher level of physiological arousal when speaking to a more attractive opposite-sex target.”

For the study, 48 people were asked to leave a scripted voice message while viewing a picture of an invented person.

When they looked at a picture of a more attractive person, people used a lower pitched voice for the message.

Men were expected to lower their tone to signal attraction, which is what they did.

Dr Hughes expected that women would raise their voices to seem more attractive, but the opposite happened.

Dr Hughes said:

“There appears to be a common stereotype in our culture that deems a sexy female voice as one that sounds husky, breathy, and lower-pitched.

This suggests that the motivation to display a sexy/seductive female voice may conflict with the motivation to sound more feminine.”

It could be that women learn to lower their tone as it is an accepted signal, Dr Hughes said:

“When a woman naturally lowers her voice, it may be perceived as her attempt to sound more seductive or attractive, and therefore serves as a signal of her romantic interest.”

The research also found that the change in voice tone was large enough that people could spot it.

Dr Hughes said:

“These findings may have implications for the important role voice plays in mate selection and attraction.

If people can perceive changes in others’ voices when speaking to attractive individuals, this perception may be adaptive for identifying interested potential mates, detecting partner interest in others, and possible detection of partner infidelity.”

The study was published in the Journal of Nonverbal Behavior (Hughes et al., 2010).