The Striking Effect Of Imagining You Are Einstein

The strange power of a virtual body swap.

The strange power of a virtual body swap.

Ordinary people who are made to feel like the great physicist Albert Einstein in virtual reality do get smarter.

Those with low self-esteem respond particularly well to being ’embodied’ as Einstein by showing the greatest improvements on cognitive tests.

People with low self-esteem likely have the most to gain by seeing themselves in a better light.

Imagining yourself as someone brilliant may unlock previously untapped cognitive resources.

Professor Mel Slater, study co-author, explained:

“Virtual reality can create the illusion of a virtual body to substitute your own, which is called virtual embodiment.

In an immersive virtual environment, participants can see this new body reflected in a mirror and it exactly matches their movements, helping to create a powerful illusion that the virtual body is their own.”

Having a virtual body different to your own can have striking psychological effects.

In one previous study, white people given a virtual black body showed less stereotyping of black people.

Professor Slater said:

“We wondered whether virtual embodiment could affect cognition.

If we gave someone a recognizable body that represents supreme intelligence, such as that of Albert Einstein, would they perform better on a cognitive task than people given a normal body?”

For the study, 30 young men took part in the virtual embodiment experiment.

Those who saw themselves as Einstein had a reduced unconscious stereotype against older people.

Those with low self-esteem saw the greatest improvements in their cognitive skills.

Professor Slater concluded:

“It is possible that this technique might help people with low self-esteem to perform better in cognitive tasks and it could be useful in education,”

The study was published in the journal Frontiers in Psychology (Banakou et al., 2018).

Author: Dr Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004.

Get free email updates

Join the free PsyBlog mailing list. No spam, ever.