Whether you're trying to win an argument, convince a colleague, or influence someone's decision, the art of changing minds is an invaluable skill.
Although many people think persuasion is about using the right body language or dominating conversations, psychological research suggests otherwise.
Persuasion should not be about 'mind control' tactics or coercing someone into doing something against their will.
Instead, these studies focus on scientifically validated techniques that respect the natural flow of conversation and communication.
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Author: Dr Jeremy Dean
Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. View all posts by Dr Jeremy Dean