Why People Value Things More When They Cost More (M)

People are more likely to watch an obviously bad movie to the end if they paid $10 to see it, compared with when it is free. Why?

People are more likely to watch an obviously bad movie to the end if they paid $10 to see it, compared with when it is free. Why?

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Author: Dr Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004.